Posts Tagged ‘Google’

Reload this Page How To Get 100% Free Advertising On Google

Saturday, August 22nd, 2009

Did you know you can get ranked number 1 on Google for free using Google Local Business Center and Google Maps?
Google Local helps your advertisements show up in Google searches that are made in close proximity to your business which will help you get more traffic, leads and sales.

Let’s use Just Creative Design as an example; if someone who lives around Newcastle (where I freelance from) searches for ‘graphic designer newcastle’ my business comes up first in the local search results of which you can see in the image above and that position is 100% free through the use of Google Local.
In the image below you can see the free local google listing again but this time you can also see my paid advertising at the top (highlighted in yellow) which I have paid for through Google Adwords. I use Google Adwords to ensure that I get clicked first no matter what.
Anyway, keep reading to find out how to get to number 1 on google for free.

What You Need To Get Free Advertising On Google

Before you jump in and get your free advertising on Google you will need to have these things:

An account with Google.
A short description of your business for when a user clicks on your business name.
The phone number(s), addresses and any other contact information you want to advertise. Remember that the phone number will show up on the results page.
A logo and/or image(s) of your business and products.
How To Get Free Advertising On Google

Go to www.google.com/local and search for your business to verify that it is not already listed.
Go back to www.google.com/local and click “Put your business on Google Maps” found in the left side bar.
Follow the simple steps provided by Google. You will be asked to verify your business by phone or SMS. A good tip is to to not put your full address into Google but rather the largest town in your area. For example I live about 20 minutes outside of Newcastle in suburbia and not as many people would search for ‘graphic designer cardiff’ as they would ‘graphic designer newcastle’. I also do not want to show my home address on Google Maps as I freelance from home so this is a good way around it.
Come back in a few weeks and see if your listing is up. My listing took about 3 weeks to show up and started off in position D and somehow moved to position A… I am not sure how this is controlled but I won’t complain.
Well there we have it, you can now get free advertising on Google. You can track and edit your listing by going back to the Google Local page. It is possible also to use classified ads.

Further Tips

You can also offer coupon codes on your Google Local listing – use this to your advantage!
You can also add your products to Google Base, the product search engine.
If you live in North America, submit your site for free to True Local, the leading local search engine

Popularity: 3% [?]

Google tricks for seo newbies

Saturday, August 22nd, 2009

1. link:www.yoursite.com – Show’s you some/most of the links google counts to your page. Handy to find out who is linking to you, or whos linking to the competition
2. related:www.yoursite.com – find sites google deems related to any given site
3. site:www.yoursite.com – search the pages of a specific site
4. allinurl: shows only pages with all terms in the url
5. inurl: like allinurl, but only for the next query word.
6. allintitle: shows only results with terms in title.
7. intitle: kind of like allintitle, but only for the next word. “intitle:webmasterworld google” finds only pages with webmasterworld in the title, and google anywhere on the page.
8. cache:url gives you googles cashed (what google has on record) of a site
9. info:url will give you some info about a given site
10. spell: – does a spellcheck (you don’t have to do this, google will spellcheck any words searched)
11. stocks: does a search for stocks
12. filetype: does a search for a specific file type, or, if you put a – in front of it, it won’t list any results with that filetype
13. daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
14. maps: shortcut to do a google maps search
15. phone: searches for anything that looks like a phonenumber
16. allinlinks: searches only within links, not text or title
17. allintext: searches only within text of pages, but not in the links or page title

Popularity: 1% [?]

Page rank update dates

Thursday, August 20th, 2009

Page rank update dates

24.06.2009
28.05.2009
02.04.2009
31.12.2008
27.09.2008
26.07.2008
01.05.2008
04.03.2008
12.01.2008
27.10.2007
10.08.2007
10.04.2007
25.03.2007
28.01.2007

Popularity: 2% [?]

Google Trustfull website conditions

Wednesday, August 19th, 2009

Here I wrote an article about the definition of Trust website. Not that these statements cannot be 100% as Google algorithm knows only the Google.

1. Domain Zone. By observing many webmasters, Google pays preference domains in area .edu. These sites of various universities, institutes and other organizations related to education. Why is this happening to understand not wonder. Google Founders Brin and Page were students. Google was born at the university. Education is an important part of the life of any normal American. Therefore, sites that are related to education, have an advantage in Google. I found this advantage are not only sites with a first-level domain. Edu, as well as local. Edu.au,. Edu.uk,. Edu.de and others, the truth only in their geographic areas.
2. Age of the website. The old site has superiority over the new. How to determine the age of the site? According to the Whois domain of Copyright, listed on the site, according to information posted on the site, its relevance, etc.
3. Age of the domain. What is the domain over, the better. Determine its age, just on the Whois.
4. History Domain. If the domain were not observed suspicious websites content, this is just an additional plus.
5. Number of pages in the index. The more pages to index your site the better.
6. The uniqueness of the site content. Of course, unique content is much better than kopipast. Therefore, sites with unique content, have the upper hand over the bad sinonimizirovannym or stolen content. Therefore, Web 2.0 sites are very well indexed and ranked – unique content written by users.
7. The frequency of updating the site. The more your site is updated home page, added more than news, more often than new subdivisions – the better. This suggests that the site is not abandoned by the operator, but is constantly evolving.
8. Number of unique visitors to the site. Web site with a large attendance of more like search engines. Most visitors said that the site visitor.
9. The time that visitors spend on the site. If a person pobyl at 2 seconds and then closed the page, it says that the site is not a person of interest. Google records the visitor’s stay on the site and on the basis of this, too, makes its findings. Therefore, some craftsmen do with delay redirect doorway.
10. Page Rang (PR). There was much controversy regarding the influence of PR on the Trust website. All disputes can be completed in one sentence – from top sites are usually a big PR. This must mean something.
11. Alexa Rank. Indicator Alexa necessarily irrelevant to Google. See for yourself which sites are in first place on the Alexa Rank.
12. The availability of a site in the well-known search engines + DMOZ. If the site is not indexed in Google, which it can be trust? Perhaps, Google is also indexing your site looks in other search engines. Directory DMOZ has always been a measure of quality, so the presence of the site is also of great importance.
13. Number of links on the site. The more other sites link to your site, the better, so it is important and interesting. Its content is in demand.
14. Quality links on the site. If the site is referred to news portals, sites of large companies, well-known bloggers – this is an additional plus. If you refer to the Chinese guest created blogs yesterday – it will not be positive.
15. Quality links from the site. Trust site should not refer to sites with viruses, adalt-materials sites that violate U.S. law. If there are such links, trust becomes the site in question.
16. The lack of viruses on the site. To trust the site can not be Trojans, sploitov etc.
17. Stable fast hosting. It is desirable that on IP, which is now in your site, in the past was not dorveev, viruses, adalt-materials, etc. It is also very important the speed of response of hosting, the higher the ping the better.
18. The physical location of servers. If the site is aimed at an audience from the United States, it must be hosted in the United States, not in Nicaragua.
19. Use of the name brand in the domain name. If the domain has a brand – it is a further plus – more likely this site will be of interest to users, so it is interesting to Google.
20. The presence of keywords in the domain name. If the domain consists of a keyword – it is only plus. The only thing is to avoid, because it names the type of best-buy-auto-online-now.com, these domains are spammer.

Popularity: 1% [?]

Google PageRank update history

Thursday, June 25th, 2009

PageRank update dates for last three years.

24.06.2009
28.05.2009
02.04.2009
31.12.2008
27.09.2008
26.07.2008
01.05.2008
04.03.2008
12.01.2008
27.10.2007
10.08.2007
10.04.2007
25.03.2007
28.01.2007

Popularity: 1% [?]

How Google AdSense sees “click spam” and fake clicks

Sunday, June 21st, 2009

How Google Ad Sense calculates cheated clicks:

First is the IP address and geographical location. If you click on the advertisement will have to go with an IP address from which you go at least once in your account – you are a cheater, immediately and irrevocably!

Secondly. More advanced users use dynamic IP! Yes, disconnect from the Internet, and join again, you change your IP, but Google for each click computer places on your computer Cookies.

Third – your modem or router, or LAN-card with your number (ID, Hardware address, Mac-address) – this is for Google to find how criminalists – fingerprints at the crime scene.

In the fourth “underlined” click. You do not need to study philosophy in order to understand what should be the visitor of your site or blog that clicks on an advertisement as soon as looked at the site without reading it. Or click on the advertisement, and soon came back. And in general, why “clicker” has got to your blog or website for direct contact, rather than on the search query or links from another site?

The fifth – a clear violation of Google Ad Sense. “Make money by clicking on the ads” – even if you do not post this text directly sooner or later Google will find it. Again ban again no money.

Sixth – your top resource. If your blog or website is new and there are no links on the Internet, your site is not to issue a search request, and the number of visitors is very little – it is very suspicious.

Seven – Spies around you – Gmail, Google Toolbar, Blogger, Google Talk, Google Sitemap, Google Desktop, Google Earth, Google Calendar, Google Search, Feed burner, and many others…

If you read everything carefully, you probably have noticed that you can be banned even if you are crystal clear – you do not do fake click, but by working with your Gmail mailbox at their workplace (or in Internet cafes). Be careful!

Good luck, and the big check from Google and if you are doing your business fair then probably you won’t get banned by Google!

Popularity: 6% [?]

Factors that affect ranking in Google

Sunday, June 21st, 2009

Main factors that influence ranking of website in Google

Keyword Use Factors

  • Keywords in a Title Tag
  • Keywords on the website
  • The ratio of the text of the site with the keyword
  • A keyword in the H1 Tag
  • Keyword in the domain name
  • Keyword in URL
  • A keyword in the H2, H3, H (x) Tags
  • Keyword in Alt Tags and Image Titles
  • Keyword in Bold / Strong Tags
  • A keyword in the Meta Description Tag
  • A keyword in the Meta Keywords Tag
  • Attributes of the page

Link popularity in the middle of the structure of internal links

  • Quality / related links to external sites / pages
  • Age of document
  • Number of indexed content
  • Quality of content pages (as determined by the algorithm)
  • Organization / hierarchy of the text (short or detailed description)
  • Page update frequency
  • The number of dividing quote in URL
  • Accurate spelling and grammar
  • Validation of html code (W3C Standards)
  • The attributes of the site / domain

The overall link popularity of a site

  • Age of site
  • External link topic match to your site
  • Frequency of new external links
  • The history of the site – these parameters is measured: time spent on site, referrals from search engines, direct visits, bookmarks, etc.
  • The credibility and the top of Google
  • Expansion of the domain (edu, gov, us, ca, com, etc)
  • The frequency of adding new pages to your site
  • Number of queries to the site of all time
  • Verification and validation of a site in the heart of Google Webmasters
  • Attributes of external links
  • Anchor text of external links
  • Title of a page that refers to you
  • Link age
  • Text that surrounds link to your website
  • Internal Page popularity among other pages.
  • External links on the website
  • Domain expansion of referring website (edu, gov, com, ca, co.uk, etc)
  • Page Rank of referring website

Negative factors for the ranking of the site

  • The server is often unavailable for googlebot
  • The content is very similar or copied, and it is already in the index
  • Your links lead to spam sites or sites of poor quality
  • Duplication of title and Meta tags in multiple page
  • Excessive use of keywords (Stuffing / Spamming)
  • Participation in the exchange or actively selling links
  • The server is very slow to respond.
  • External links from spam sites
  • Low level of visit

Popularity: 4% [?]

Little Google Secrets or where to start optimizing your site

Saturday, June 20th, 2009

For many young websites it is enough to add the site via a special form (add url) or create a sitemap (sitemap.xml). Undoubtedly both of these methods are effective, but only as a subsidiary. The main way to tell GoogleBot on the emergence of something new in the network is to have External links to resources. Method that works quickly enough is to add page URL to social bookmarks, adding press releases, links to Trust resources (resources with a high level of confidence) sites – for instance news websites.

Another important factor is the number of technical issues that relate to accessibility. Very often, long a problem with hosting or a domain that you forgot to renew, can play you bad joke. This is especially true for Google.

Now a few words about what is important for Google to see on the page. And while the formula for ranking the more than 100 different criteria is called the 5 basic.

1. Keywords that are used in the header between the tags <title>.

2. Keywords that are used in the sub between the tags <h1>, <h2>, … and the first paragraph of the text on the page.

3. Keywords that are used to link (Anchor), as well as on your other sites.

4. PR (Page Rank) of your site. This figure shows the number and quality of external links to your site.

5. Number of pages with at least 250 words of relevant content. (and the more of these pages, the better).

Attention should be made also to meta-tag <description>, its contents can be included in the description of your site. Meta-tag <keywords> is ignored by Google. The content of alt tags is involved in the search for images.

Popularity: 3% [?]

Free and Easy Link Building Tips

Friday, June 19th, 2009

Blog-Based Link Building

One way to get natural links back to your website is by setting up a blog for your company. Make sure you network online with other blogs that complement yours. If you share industry news and have useful and relevant content, you’ll attract links. Reference other bloggers in your content and link to other blogs in your industry.

For blogs, content is extremely important. Every time you add words to your blog or website, you are presenting yourself to a potentially huge audience. How does your blog’s content reflect your company? This content could be the page that carries your company’s name around the Internet world. Cheap content is just that – cheap. Create content that people want to read and that will make them come back again and again.

Reviewing products and services and posting those reviews on other sites is another way to build links. Your honest evaluations and smart opinions can also build your reputation as an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through social media sites like Facebook, LinkedIn, MySpace and Twitter. These sites allow you to set up a user profile where you can add information about you and your company including a link to your website.

Some sites, Facebook for example, also have a way to promote your business with a page, ad or group. Just keep in mind that there are good ways and bad ways to promote your business on social sites and you should observe proper etiquette when you do.

by webpage2day.com

Popularity: 2% [?]

The Google PageRank, algorithm and its working

Tuesday, April 7th, 2009
The Google PageRank, algorithm and its working

Introduction

Page Rank is considered very important by many Search Engine Optimisation (SEO) experts, though it does not place an important role in Google search results. But, still having a good page rank determines the importance of a link or web page. Google too gives the Page rank a Preference when multiple factors are considered.
Page Rank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) though Page Rank says nothing about the content or size of a page.
Google PageRank is displayed in Google Toolbar ranging from 0 – 10 whereas the actual Page rank differs in Floating point numbers shown below.
Google Toolbar PageRank
Real PageRank
0 0 – 10
1 10 – 100
2 100 – 1,000
3 1,000 – 10,000
4 10,000 – 100,000
5 100,000 – 1,000,000
and so on…
The Page Rank changes every time Google does its indexing.It is not convenient to show the Page Rank in large digits and to update it frequently. So, Google Page Rank and Back links are updated in the Toolbar mostly in a time span of 1-3 months.

So, what is PageRank?
  • PageRank is only one of numerous methods Google uses to determine a page’s relevance or importance.
  • PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites.
  • The Google PageRank algorithm it’s established PR across all of the outbound links. Put differently, if you had a web page with a PR6 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 40 links on that page, each individual link would only get a fraction of the value.
  • From this, we could conclude that a link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.
How the PageRank is calculated
  1. PageRank is based on incoming links, but not just on the number of them – relevance and quality are important (in terms of the PageRank of sites, which link to a given site).
  2. It often takes two full monthly updates for all of your incoming links to be discovered, counted, calculated and displayed as backlinks
  3. PageRank does not rank web sites as a whole, but is determined for each page individually.
  4. Google calculates pages PRs permanently, but we see the update once every few months .
  5. PR(A) = (1-d) + d [PR(t1)/C(t1) + … + PR(tn)/C(tn)]. This is the formula to calculate the PageRank (of Page A).
Lets make it simple to understand
  1. PR(T1) – Each page has a notion of its own self-importance.That’s PR for the first page
  2. PR(TN) – That’s PR of the Nth number of page.
  3. C(Tn) – Its the total outgoing links from a page. The count, or number, of outgoing links for page 1 is   C(T1), C(Tn) for n number of pages.
  4. d – All these fractions of votes are added together but, to stop the other pages having too much influence, this total vote is “damped down” by multiplying it by 0.85 (the factor “d”).
  5. (1 – d) – The (1 – d) bit at the beginning is a bit of probability so the “sum of all web pages’ PageRanks will be one”: it adds in the bit lost by the d It also means that if a page has no links to it (no backlinks) even then it will still get a small PR of 0.15 (i.e. 1 – 0.85). (Aside: the Google paper says “the sum of all pages” but they mean the “the normalised sum” – otherwise known as “the average” to you and me.)
A detailed Explanation with examples for calculating pagerank is coming soon. So, get subscribed.

Important factors for PageRank
  • Incoming Links from popular sites are important. If pages linking to you have a high PageRank then your page gains some part of their reputation.
  • Site can be banned if it links to banned sites.Be extremely careful of any out-going links from your site. Don’t link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always check the PageRank of the sites you’re linking to from your site.
  • Illegal activities will penalize your PageRank and possibly ban your site from Google.Hidden text, deceptive redirects, cloaking, automated link exchanges, or anything else against Google’s quality guidelines can ban your site from Google.
  • Different pages from a site can have different Page Rank.Search engines crawl and index web pages not websites, that is why your page rank may vary from page to page within your website.
  • Content is not taken into account when PageRank is calculated. Content is taken into account when you actually perform a search for specific search terms.
  • Links marked with nofollow-attribute don’t contribute to Google PageRank.Google implemented a new value, “nofollow”, for the rel attribute of HTML link and anchor elements, so that website builders and bloggers can make links that Google will not consider for the purposes of PageRank — they are links that no longer constitute a “vote” in the PageRank system.
  • Bad incoming links don’t have impact on Page Rank.Where the links come from doesn’t matter. Sites are not penalized because of where the links come from
  • Google penalizes link farms.Google is only concerned with pages of over 100 outgoing links. Google considers overly linked pages to be link farms, and they are penalized as such.
List of PageRank Tools
PageRank Calculator
We have got our own PageRank calculator which shows the current PageRank of your site with its Alexa Rank and Average backlinks from most popular search Engines.
Google PageRank Inspector
Google PageRank inspector is PHP scripts that can seek all of your website, include out linked page or not, and display Pagerank value for each of your website pages.
PageRank Decoder
This little tool is not too much different then a tool that tells you your PageRank, however it allows you to organize your sites (with PR information) in a visual network and then correspondingly connect them with arrows. You can move them around like cards, connect them or not, and even delete them by throwing them in a trash can.

Popularity: 60% [?]