Given that Adobe Dreamweaver CS4 is a web development tool, the text it allows you to create is HTML text and HTML handles text in a different way to print-oriented environments such as word processors and DTP packages. Although adding text to your web pages feels kind of similar to working in any text editor, you will sometimes find a few quirks in the way that Dreamweaver handles text.
Firstly, there is the question of structure. Browsers assign a structural importance to text based on the HTML element which contains them. [...]
There are several definitions of the term “search engine optimization” or “SEO”, because it is often replaced with other terms such as “internet marketing” “web marketing” and “search engine marketing”. SEO can be defined as a process that involves all the activities performed in order to increase a website’s position in search engines for a particular keyword or a combination of keywords. But what exactly involves SEO optimization?
A search engine tries to determine what you are searching when you type a word or a certain phrase, by using specific algorithms. [...]
If you’re running a corporate website with a lot of resources, you need a server for it. If you’re planning to run the server from your office, think again. There are a lot of issues that you need to face before running your own server. You need a dedicated line for the server that alone could cost thousands every month, a UPS system for power failure and storage backup solution for all the data.
The best way to maximize uptime and minimize downtime for a corporate website is to host it [...]
If you’re just starting out a new website or a blog, you need to promote it to gain some traffic and frequent readers. There are a lot of ways to do this. Your imagination is the limit. One way to promote your site or blog is to add it to a web directory.
A good directory to submit to is LinKernel. At the first glance, I felt as if I stumbled upon an advertising portal than a directory. While browsing through the site I figured that it offers visitors the option [...]
In the very early days of technology companies, the industry was pretty much a monopoly and there was therefore no need to coach staff in sales and marketing as the products were guaranteed to take up the whole of the target market.