I take for granted that you own your own website. Otherwise, why would you be reading this article? Probably you have had the same domain name for a few years. But, also, are you trying to do some type of online marketing, specifically, search engine marketing? If you run your own website you really have to know everything there is to know about web marketing. With that behind us, do you know just how critical your domain name is your search engine marketing.
For those of us who are in the dark about web marketing, let’s take a few moments to talk about what it is. Search engine marketing refers to getting your website to place highly in search engine results. In other words, if you want your company’s webpage to be number one on Google you’re going to need to do search engine marketing.
Now the search engines have a broad range of components by which they choose which pages should be number one in their results. Google says that have around 200 parameters that they measure to order their results. Some of these are easy to grasp, such as the content on your webpage, whereas some are more complicated, like how many people are linking to you or how popular you are on social media. And, some of them are downright bizarre, such as your linking structure.
Of all of these facets of online marketing, one of the most crucial is what words are in your domain name. This is not to say that you can’t rank first for a keyword that is not in your domain name; the first result for “online videos” is veoh.com, which certainly does not have it. However, you can easily understand just how important having your keywords in your domain is by doing a search for “music;” Pandora, which is clearly the largest source of online music is second to music.yahoo.com, also ran website that is significantly less popular.
So, what should you do if you have a domain name that doesn’t include your keywords? Well, if your website is small enough, you might want to change it. However, for most people, we have websites which have been here for years, so changing it just isn’t an option. In that case, you should add new pages to your website which DOES include your keywords in the URL; so, if you want to rank for Poodles and you own doggies.com, you should create a page with the URL “doggies.com/poodles/” in order to get the benefit. It truly is that simple.
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