You have been working hard on your press release and have that idea that it is well prepared and so the next step is to submit it.
You check it one more time, as if it has not gone through the process several times already. What are you actually looking for? How do you judge whether the release now in your hands, is worthy for submission?
Anyone who has done press writing realizes the ultimate challenge of submitting a press writing that will convince journalists to write about it. But what would it take to produce a perfect press release for the media to react positively? Journalists certainly look for the news value of any press release.
Being in this situation is indeed uncomfortable. You do not know what these editors are actually looking for. You are not sure whether you have done a good job writing your release or not. Here, comes the importance of knowing what to check first before you actually submit a press release.
Look For These Specific Things When Finalizing Your Press Release
Have a real hard analysis of the main subject of your press release. Would it attract the media? Consider other notable happenings around your company. Weigh out which you believe might come out having a better chance to be newsworthy.
Since the main purpose of your press release is to have it converted to news by the media, it is therefore imperative that you must choose the best features of your company. In this manner, your story will have more sparkle and can magnetize the press to write about it.
Do you have all the details and facts with you? If you do not have the whole story”do not write it. It will become clear how lacking in substance and details your release will be. Editors have an eye for releases lacking in completeness.
You want your press release not only to release interesting points but also it has to be backed up by complete facts, citing the details that support them. If the media finds it lacking of certain convincing details, they will just trash it.
Have you written your release coherently and concisely? A press release is still what it is”a form of writing. And like all writings, it is ideally better if it is orderly, brief, simple and direct to the point. Especially in press writing, there is only so much room to work with”that flowery words need to be plucked.
Have you checked the required format of the website you are submitting your release to? Be particularly conscious about this. Before you submit a press release, make sure you have done everything right.
Take your time and polish your story to its final version. Double check, triple check, check how times until you have covered everything.
It is a very productive practice to check, review, reread your press release before your final submission. Remember in press writing, haste makes waste.
Just remember, your press release will reflect your company’s image and perception, so put some care and attention when composing and submitting material for your marketing efforts. Quality input yields quality results.
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