There are several definitions of the term “search engine optimization” or “SEO”, because it is often replaced with other terms such as “internet marketing” “web marketing” and “search engine marketing”. SEO can be defined as a process that involves all the activities performed in order to increase a website’s position in search engines for a particular keyword or a combination of keywords. But what exactly involves SEO optimization?
A search engine tries to determine what you are searching when you type a word or a certain phrase, by using specific algorithms. The purpose of a search engine is to deliver relevant search results for the largest possible number of people. Search engines do this by creating an algorithm. This process involves several factors, such as text content, titles, keywords, etc.
Unlike search engines, web directories are organized are human editors. Their role is to analyze your website, checking its relevance, rank, popularity, etc. As a result, the website will be classified on certain criteria. Yahoo and MSN use web directories, being considered hybrid search engines.
Search engines check the tags included in title, the titles and the first two paragraphs to see if they match your keywords. Keywords are the cornerstone of every SEO campaign. It’s important to maintain a proper frequency of keywords. This frequency varies from site to site depending on many external factors.
A SEO campaign can be divided into 7 basic phases: identifying keywords, website analysis, page optimization, link building, website submission in search engines and web directories, analysis and reports.
SEO generates more sales for most companies than any other method of advertising.
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