Last year the information on Yahoo was all about them being bought out by someone like Microsoft, but it seems they are holding fast as they are no longer looking like a company to be bought up. Instead Yahoo has announced they are going to make some changes that might help website developers. The first change is going to be some acquisitions by Yahoo of some social media sites.
Yahoo Chief Technology Officer stated that while Google has won the search game, they are looking to overtake Google when it comes to social networking and media sites. They want to have an interface with a new style that isn’t ugly with advertisements, and instead is like a Facebook style with social features. Yahoo has certainly always had the ability to show news, search tools, and more all on one page; now they are going to add more. They are looking to acquire some social networking companies before the year is over. They have not announced what companies these might be though, so Twitter may be joining Yahoo.
Another option for change has been to Yahoo Web Analytics. For the last 9 months Yahoo has been working on some changes for their ecommerce customers. The tool is now going to be free for more advertisers, which is good news for anyone trying to create an SEO ad to spur more traffic to their site. The idea of the new software came from purchasing the IndexTools. IndexTools is an analytical package that allows you to get more information regarding what is being searched for. CMS Watch even states that Yahoo’s tool has exceeded that of Google Analytics in several areas. For you this means you might want to start using both tools to get the best of both worlds, since Yahoo has now made theirs available and free.
For advertisers it is a great tool to begin using. You want to have the best when it comes to your online ads so that your site gets traffic. It is more than just finding the right places to advertise and the right keywords. You also want to make sure that you are able to get the target audience you want. The Yahoo analytics tool can help point you in the right direction as you are creating the new ads.
The changes Yahoo is making will definitely make it easier on you.
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