Twitter uses the basic what are you doing now? information sharing forum, not unlike the one that Facebook uses, as the main heart of their website. The main focus of Twitter is to share what youre doing at that exact moment along with pictures and links etc.
It is in effect a database of people interested in many different subjects. If you then Tweet on a regular basis about a specific subject, you will be read by many different people. If they like what you write then they will choose to follow you. This allows you to influence their future thinking as they will be reading your output. Over time you will build a massive database of followers who you can then convert to customers.
How does it work?
Step one is to set up your own free Twitter account, you can see an example of an account at twitter.com/Deeho
In order for people whore interested in your chosen subject to find you, it is wise to choose a username that is related to that topic.
Next you need to add the address of your website, a brief biography and your personal details. The biography is searchable in Twitter so this should be keyword-rich so as to be found easily.
The actual process of Tweeting is simplicity itself, you have 140 characters that you can use to compose your tweet.
You can simply write a short comment about what youre doing / thinking, or you can do what most people do and use an attention grabbing, bold sentence or headline to then place a link back to your site where the rest of the story or blog entry is. Most people use Twitter to drive traffic back to their main site in this way.
This is using Twitter in its simplest form. Twitterfeed.com can be used to automatically post every blog entry you make in your normal blog onto your Twitter page in minutes.
Alternatively, you can use http://bit.ly/ as most Tweeters do, to not only shorten your blog url, but also to automatically post your Tweet at the same time. This saves you having to copy and paste into Twitter.
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Tags: advertising, Business, communication, computers, ecommerce, internet, marketing, Misc, networking, promotion, search engines, site promotion, technology, Twitter